COLOUR PALETTE
JewelCover's colour palette reflects its edgy, youthful, and fun brand identity, perfectly suited for a modern, no-frills insurance company.
Emerald Green symbolises vibrancy, refreshing traditional insurance. Citrine Yellow brings energy and accessibility, Ruby Red adds bold passion, and Platinum Grey offers a sleek foundation. Together, they create a striking visual identity that embodies JewelCover's innovative approach.
Emerald Green
C63 M0 Y57 K0
#01E59E
Citrine Yellow
C0 M11 Y60 K0
#FFDE81
Ruby Red
C0 M52 Y29 K0
#FC9595
Platinum Grey
C65 M49 Y32 K6
#64748B
ICONOGRAPHY
READY
SITE GO
CONVERSION RATE OPTIMISATION
PREMIUM SEO SGE
FOCUSSED CONTENT
DRIVING ORGANIC TRAFFIC
Our content marketing strategy for JewelCover is designed to educate and engage the audience with premium content. This includes in-depth blogs and long-form articles enhanced with AI snackable callouts. These bite-sized information pieces, available in various formats including audio, are strategically sprinkled throughout the content to cater to the new generation of AI-driven search, while most importantly driving value for the visitor.
INFLUENCER MARKETING
In our targeted influencer marketing strategy, we leveraged partnerships with micro-influencers on TikTok and Instagram, effectively amplifying the brand's message across key demographics. By focusing on the 26-35 age group, primarily interested in engagement ring insurance, our campaigns were designed to resonate deeply with an audience valuing trust and style.
This approach not only broadened JewelCover's visibility and reach but also significantly boosted engagement and conversion rates, proving the growing power and importance of influencer collaborations in our ongoing marketing efforts.
BUSINESS IMPACT
- Enhancing Brand Visibility and Reach
- Building Trust and Credibility
- Boosting Engagement and Conversion Rates
BUSINESS IMPACT
- Enhancing Brand Visibility and Reach
- Building Trust and Credibility
- Boosting Engagement and Conversion Rates
BUSINESS AUTOMATION
DATA FLOWING INSTANTLY
We integrated JewelCover’s ERP system with HubSpot using workflows and webhooks, streamlining their business processes for peak efficiency.
MAKING AN IMPACT
Following our strategic partnership with JewelCover, we’ve achieved remarkable milestones together.
Our comprehensive digital strategy increased website conversions by 28% and doubled lead and traffic volume within 12 months.
This success has propelled JewelCover to become the 2nd largest player in the market. Our ongoing CRO and messaging efforts have significantly boosted sales conversion rates.
Utilising HubSpot for all marketing efforts, including the website, has streamlined operations and driven outstanding results, setting a new benchmark in the insurance industry.
"Before partnering with Spinfluence, our marketing was disjointed, with various suppliers and no clear brand direction. Spinfluence stood out because of their expertise across all facets of digital marketing and their exceptional knowledge of HubSpot, which was crucial as we transitioned our CRM.
From the beginning, it was clear that the team were not just external consultants; they became a core part of our team, treating our brand and business as their own.
Their strategic approach and commitment have grown our business, aligning our efforts and boosting our ROI. I highly recommend Spinfluence to those looking for a dedicated marketing partner."
LIRAN LAHAV
JewelCover, COO
